Train Avenue Corridor Focus Groups
Team D:
Jake Baker, Sara Byrnes, Katharyne Marcus & Marc South

Contents
Executive Summary
Objective
Literature Review & Methodology
Findings
Discussion
Conclusion
Appendices

Executive Summary
The purpose of this project was to determine the opinions of area residents and business owners along Train Avenue about the proposed extension of the Towpath Trail through the Train Avenue Corridor
Findings:
Train Avenue is in need of help – any and every kind of help
All feel that the area is unsafe on many levels due to lack of lighting, accumulated trash and debris, indigent people, poor road conditions, and drainage problems
Business owners want additional security and enforcement by city and police
Residents want a focus on the neighborhoods
Towpath extension is a good idea, but other issues should be addressed first
Train Avenue has been neglected for far too long, and needs to be addressed

Objective
Our objective was to plan and host focus group sessions to determine the responsiveness of residents and business owners in the Clark-Metro, Stockyards, and Tremont areas to gain an understanding of how the Train Avenue corridor is perceived currently and what the future could hold, including a proposed extension of the Towpath Trail.

Literature Review
We used two principle reference sources in designing our approach to the use of focus groups for the Train Avenue corridor.
Susskind, L., et al, The Consensus Building Handbook, Thousand Oaks, California, Sage Publishing Company, 1999.
Used for techniques and processes to establish consensus
Gould, Peter and White, Rodney, Mental Maps, New York, Routledge Publishing Company, 1993.
Used strictly for the residential group for the use and analysis of maps

Methodology
We first developed a set of questions each for the residents and business owners, along with surveys, comment cards, and a residents-only mapping exercise, and then hosted separate focus group sessions.
Using these tools, we were able to ascertain the assets and issues facing the area according to the different groups, and to gauge responsiveness to future development

Findings
Business Owners
Survey Results
Responses to Questions
Residents
Survey Results
Mapping Exercise
Responses to Questions

Findings: Surveys
Attendees were given a quick survey to complete after signing in and prior to the start of the meeting.  Through this tool we gauged:
Basic demographic information, such as owner/renter status and length of occupancy
Some of the assets and issues of the area

Business Survey
Examples of survey questions:
Address or closest intersection
Type of business
Is the customer base in the area

Business Survey Results

Business Survey Results
Responses to the following questions:
“Why have you kept your business in this area?”
“Easily accessible to freeways for towing in the city”
“Expensive to move”
“Convenient”
“Convenient”
“Why is this area a good place for you to do business?”
“Centrally located for city towing”
“It is not”
“What impediments are there to maintaining your business in this area?”
“High security!”
“Security”
“Trash on streets”

Findings: Responses to Questions
The questions written for the business group focused on the Train Avenue Corridor
Assets:
Good location for their businesses; proximity to downtown

Findings: Responses to Questions
Issues:
Safety issues
People living in woods
Abandoned property
Illegal dumping
Lack of enforcement; double standards
Lack of support from councilperson

Findings: Responses to Questions
Other:
None were aware of Walworth Run
Vague knowledge of the Towpath Trail
Felt that a Trail extension would not impact their businesses
No clear idea or strong feelings on what to develop along Train
Strongly desire road and sewer repairs

Resident Survey
Examples of survey questions:
Address or closest intersection
Length of occupancy
Age
Work location

Resident Survey Results

Resident Survey Results: Assets
Responses to the question, “Please list three great things about your neighborhood,” fell into four general categories:
Central location to city and amenities
“Close to facilities”
“Centralized location”
Close to main arteries of transportation
“Convenient to freeways and main streets”
“Close to transportation”
The built environment
“Old Victorian houses”
“Wonderful old architecture”
Quality of life
“Diversity”
“Great neighbors”

Resident Survey Results: Issues
Responses to the question, “What are the three things that you would like to see changed in your neighborhood?”:
Train Avenue cleanliness
“Dumping on Train Avenue”
“Chuck Holes filled more [than] once a decade”
General cleanliness
“Clean alleys and Train Avenue”
“Better maintenance”
Safety and security
“Crime”
“More safety programs”
Quality of life
“A video store”
“More block clubs”

Findings: Mapping Exercise
The resident focus group was asked to draw their neighborhoods in a Mental Mapping exercise.  The point was to determine how the members of the group actually saw and used the various assets and streets in the neighborhood
Three of the seven maps specifically pointed out and commented upon Train Avenue
Five out of seven stressed how long-term residents viewed neighborhood.  On these, noted were what some of the empty or converted buildings had been (breweries and slaughterhouses)
When drawing their neighborhoods, the individuals drew them very tightly, i.e., within a very limited space of their residence
Very little green space was noted

Blank Map

Resident Map

Findings: Responses to Questions
The questions developed for the residential group focused on two distinct topics: the Train Avenue Corridor and Assets/Weaknesses
Assets:
Location and proximity to downtown
Good neighbors
Old architecture

Findings: Responses to Questions
Issues:
Train has always been run-down and has historically been used as a garbage dump
Trash
Crime and drugs
Area lacks many basic amenities like restaurants and green space
Lack of enforcement of ordinances

Findings: Responses to Questions
Other:
Three of the attendees drive Train regularly
About half have used the Towpath.
“Affordable housing shouldn’t start at $300,000.”
Green space or a ballpark would be a good use, but they must be maintained by somebody

Discussion
Business owners and residents admit that the area is a dumping ground- a place where speed limits are broken and an overall unsafe place to be at night.  While the blame for the areas condition varies, both groups agree that the area can, and should be, cleaned up.
Dumping and trash is a major issue
The road and drainage needs to be repaired
Abandonment of properties and disrepair brings the entire area down

Discussion
There is a much more positive feeling about Train Avenue and the neighborhood at-large among the residents compared to the business owners
Business owners have a focus on short-term actions like road repairs
Residents are more focused on what the neighborhood used to be and what it should be

Conclusions
For any development to be possible along Train Avenue, it would be necessary to align the viewpoints and needs of both the residents and business owners
The idea of opening up the stream and building a multi-purpose trail connecting to the Towpath was well received by business owners and residents alike

Appendices
Business Question List
Resident Question List
Business Owner Sign-in Sheet
Resident Sign-in Sheet

Business Questions
Train Avenue Corridor
If you had the opportunity to redevelop Train Avenue from a clean slate yet with the present transportation system intact, including the railroad tracks, I-90, etc., what would you put there?
If the infrastructure consisted of a natural stream and bike path [an extension of the Towpath Trail], what impact would this have on businesses along Train Avenue?
Do you think a recreation area can safely co-exist with the type of traffic and businesses that are on Train regularly?
What do you think are the best reasons for businesses to be located along Train Avenue? Near the Flats? Near I-90? Cheap land?
Other than road improvements, what would make Train Avenue work better for you?
What are the worst aspects [other than the condition of the road] about Train Avenue?
Is there anything that can be done in the areas surrounding the Train Avenue corridor that can make the area more successful?  Do you have any specific ideas about how this can happen?
Discuss where the results of this meeting will go – Dr. Kellogg

Residential Questions
Train Avenue Corridor
When you think of the Train Avenue corridor, what images come to mind?
Does Train Avenue have any impact on your neighborhood?
Do you use Train Avenue?  How, when and why?
Have you ever visited the towpath trail or the Cleveland Metroparks?
Do you think residents would use an extension of the towpath?
What do you think about “day lighting” the Walworth Run?
Assets/Weaknesses
What is the greatest geographic asset of the neighborhood? (Ex. Proximity to downtown, Metro Hospital, the Cuyahoga Valley, etc.)
Is there anything you feel your neighborhood lacks?  (Ex. Soccer field, baseball diamond, shopping opportunities, etc.)
Where do you do most of your shopping?  (Differentiate between grocery and general retail.)
Have you visited anywhere that had attributes that you would like to have here?  Explain.
Do you think Train Avenue can succeed as an area for recreation or are there too many physical barriers?
Do you have a preference regarding new homes or restored older (historic) homes?
If new housing was added to the neighborhood, what type would you like to see developed?  (Ex. Doubles, apartments, luxury condos, single family homes, etc.)
What should be done with the vacant foundry site?
What should be done with the building near the West 25th Street bridge?

Business Owner Sign-in Sheet

Resident Sign-in Sheet

The End