Cleveland State University || Retail Report

Retail Report

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Table of Contents (0.01 mb)
Introduction          (0.40 mb)
Methodology         (0.40 mb)
Conclusion            (0.02 mb)
Full Document     (3.00 mb)

Executive Summary

The initial phase of the project consisted of two parts. First, the region was divided into twelve sub-regions and inventoried for retail establishments over 5,000 square feet. The inventory concentrated on two categories: Convenience Goods and Services and Shopping Goods and Services. Convenience Goods and Services consist of such establishments as supermarkets and other food stores, restaurants, drug stores, hardware, books, beauty and barber shops, etc. Shopping Goods and Services are establishments such as department stores, clothing stores, furniture, computers and electronics, sporting goods, jewelry, etc. Construction of new projects built since 2000 were documented, as well as changes in use, occupancy and vacancies, and demolitions. Additionally, proposed retail developments were noted. Next, a trade area analysis was conducted for each of the twelve areas, and the region as a whole. The trade area analyses identified surpluses and deficits of retail based on three factors: number of households, household buying power, and existing retail establishments.

Overall, the region’s retail space grew by 22% between 2000 and 2007. Retail space in the Convenience Goods category grew by 11% in the region between 2000 and 2007. Geauga County had the highest growth rate at 27%, followed closely by Northern Summit County with 26%. Lake, Lorain , and Medina counties each had double digit growth rates: 17%, 10%, and 15% respectively. Finally, Portage County had a growth rate of 8%, and Cuyahoga County grew at 5% during the period. Shopping Goods and Services in the region grew by 30% between 2000 and 2007. Geauga County lead the region with a 59% growth rate in the Shopping Goods category. Medina County had a 51% growth rate, and Northern Summit County followed with a 50% growth rate. Lorain County grew at a 32% rate, and Cuyahoga County was slightly less at 29%. Only Lake and Portage counties grew at single digit rates, 6% and 4% respectively.

Contrasting the growth in retail space, the region’s population declined between 2000 and 2006, falling 1%. Cuyahoga County declined in population by 6.1%. All other counties increased their populations. Medina County grew by 10.8%, leading all counties. The other counties each grew by single digits: Geauga County 5%, Lake County 2.3%, Lorain County 5.7%, Portage County 1.9%, and Northern Summit County .6%. The dramatic increases in retail space combined with population loss yields a strong disproportion and greatly increased the retail space per person in each sub-region.

The trade area analysis had similar noteworthy results. Based on the data collected in early 2007, the region has a retail surplus of 22,473,747 square feet. (While this figure may be influenced by the fact that only spaces larger than 5,000 square feet were examined, given the trend of larger retail today it is still significant.) Individually, the sub-regions varied, and there were some deficits. At the county level, Cuyahoga (-3,324,846), Portage (-323,306), and Northern Summit (-25,902) counties all had deficits in the Convenience Goods and Services categories. Additionally, there were deficits within individual sub-regions of Cuyahoga County , again particularly in the Convenience Goods category: Hillcrest (-675,916) the Heights (-533,487), South-Central (-677,627), Westshore (-626,545), and the City of Cleveland (-1,047,822). Only the Heights region (-115,650), Cuyahoga region (-265,850), and the City of Cleveland (-3,666) had deficits in Shopping Goods and Services. However, the majority of the region had large surpluses. Lorain (2,741,973 & 3,456,284), Lake (1,329,944 & 2,508,320), and Medina (293,785 & 967,989) counties lead the region in overall surpluses.

The original NORRA anticipated growth in the floor space surplus, and the 2007 findings confirm the hypothesis. In fact, many sub-regions’ growth outpaced the 2000 projections. This trend of surpluses shows no signs of slowing. Information gathered on proposed developments in the region yield an estimated 3,215,000 additional square feet proposed in Cuyahoga County , 650,000 square feet in Lorain County , and 1,545,000 square feet in Portage and Northern Summit counties. Given the short lifespan of retail establishments in today’s market and continuing disproportionate growth, the region could face dramatic consequences and long-term impacts that will ripple through even current prospering areas.



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Built Environment Municipal Finance Economic Development Transportation Riparian Systems Mailing Address Cleveland State University Maxine Goodman College of Urban Affairs 2121 Euclid Avenue Building, UR 335 Cleveland, OH 44115-2214 Campus Location Urban Building, Room 335 1717 Euclid Avenue Cleveland, Ohio 44115-2214 Phone: 216.387.2135 wendy@urban.csuohio.edu Web Content Contact ustweb@csuohio.edu		Retail Report Additional Downloads: Table of Contents (0.01 mb) Introduction (0.40 mb) Methodology (0.40 mb) Conclusion (0.02 mb) Full Document (3.00 mb) Executive Summary The initial phase of the project consisted of two parts. First, the region was divided into twelve sub-regions and inventoried for retail establishments over 5,000 square feet. The inventory concentrated on two categories: Convenience Goods and Services and Shopping Goods and Services. Convenience Goods and Services consist of such establishments as supermarkets and other food stores, restaurants, drug stores, hardware, books, beauty and barber shops, etc. Shopping Goods and Services are establishments such as department stores, clothing stores, furniture, computers and electronics, sporting goods, jewelry, etc. Construction of new projects built since 2000 were documented, as well as changes in use, occupancy and vacancies, and demolitions. Additionally, proposed retail developments were noted. Next, a trade area analysis was conducted for each of the twelve areas, and the region as a whole. The trade area analyses identified surpluses and deficits of retail based on three factors: number of households, household buying power, and existing retail establishments. Overall, the region’s retail space grew by 22% between 2000 and 2007. Retail space in the Convenience Goods category grew by 11% in the region between 2000 and 2007. Geauga County had the highest growth rate at 27%, followed closely by Northern Summit County with 26%. Lake, Lorain , and Medina counties each had double digit growth rates: 17%, 10%, and 15% respectively. Finally, Portage County had a growth rate of 8%, and Cuyahoga County grew at 5% during the period. Shopping Goods and Services in the region grew by 30% between 2000 and 2007. Geauga County lead the region with a 59% growth rate in the Shopping Goods category. Medina County had a 51% growth rate, and Northern Summit County followed with a 50% growth rate. Lorain County grew at a 32% rate, and Cuyahoga County was slightly less at 29%. Only Lake and Portage counties grew at single digit rates, 6% and 4% respectively. Contrasting the growth in retail space, the region’s population declined between 2000 and 2006, falling 1%. Cuyahoga County declined in population by 6.1%. All other counties increased their populations. Medina County grew by 10.8%, leading all counties. The other counties each grew by single digits: Geauga County 5%, Lake County 2.3%, Lorain County 5.7%, Portage County 1.9%, and Northern Summit County .6%. The dramatic increases in retail space combined with population loss yields a strong disproportion and greatly increased the retail space per person in each sub-region. The trade area analysis had similar noteworthy results. Based on the data collected in early 2007, the region has a retail surplus of 22,473,747 square feet. (While this figure may be influenced by the fact that only spaces larger than 5,000 square feet were examined, given the trend of larger retail today it is still significant.) Individually, the sub-regions varied, and there were some deficits. At the county level, Cuyahoga (-3,324,846), Portage (-323,306), and Northern Summit (-25,902) counties all had deficits in the Convenience Goods and Services categories. Additionally, there were deficits within individual sub-regions of Cuyahoga County , again particularly in the Convenience Goods category: Hillcrest (-675,916) the Heights (-533,487), South-Central (-677,627), Westshore (-626,545), and the City of Cleveland (-1,047,822). Only the Heights region (-115,650), Cuyahoga region (-265,850), and the City of Cleveland (-3,666) had deficits in Shopping Goods and Services. However, the majority of the region had large surpluses. Lorain (2,741,973 & 3,456,284), Lake (1,329,944 & 2,508,320), and Medina (293,785 & 967,989) counties lead the region in overall surpluses. The original NORRA anticipated growth in the floor space surplus, and the 2007 findings confirm the hypothesis. In fact, many sub-regions’ growth outpaced the 2000 projections. This trend of surpluses shows no signs of slowing. Information gathered on proposed developments in the region yield an estimated 3,215,000 additional square feet proposed in Cuyahoga County , 650,000 square feet in Lorain County , and 1,545,000 square feet in Portage and Northern Summit counties. Given the short lifespan of retail establishments in today’s market and continuing disproportionate growth, the region could face dramatic consequences and long-term impacts that will ripple through even current prospering areas.
This page last modified 05.08.2007